This morning Metro-North announced a new plan to get people’s eyes focused on grade crossings – literally. In a new pilot program, the railroad will be hiring people to wear costumes and protect grade crossings, reminding drivers not to stop on the tracks, or attempt to go around lowered or lowering crossing gates.

Grade crossing incidents have been at the forefront of railroad safety recently, after three high-profile incidents caused major derailments, many injuries, and seven deaths. The three incidents occurred in New York, California, and North Carolina, proving that this is not merely a local problem, but a national problem.

Describing the new pilot program, Metro-North president Joseph Giulietti explained:

Although our program comes up with a solution that is light-hearted, the goal is not to trivialize the problem, or the incidents that have happened at grade crossings. People’s eyes are drawn to things like this – which is the same reason why a fast food place might have a guy dancing around in a hot-dog costume, or a tax prep place might have a lady liberty standing around outside. Sadly, we need to get people’s attention. It seems in our world full of the distractions of loud music, cell phones and other electronic devices, ringing bells, flashing lights, moving gates, pavement markings, and plenty of signage simply does not get anyone’s attention. Even several high-profile grade crossing incidents, and increased police presence at crossings has not stopped drivers from waiting on the tracks, or driving around lowered gates to beat the train.

I find myself agreeing the concept of distracted driving – some have mentioned that Ellen Brody, the woman who caused the Valhalla crash that killed six people, may not have been familiar with the crossing and intersection because of a crash on the Taconic and a detour that evening. Meanwhile, Deborah Molodofsky, who has mentioned she was familiar with the grade crossing in Chappaqua where she had a “close call,” still waited on the railroad tracks and was surprised when the gates came down around her car. Even afterward, she was quoted as saying “I did everything right and I still got caught” – completely oblivious to the fact that she did nothing right – one should never stop on railroad tracks – apparently Ms. Molodofsky never noticed the signs that say as much on the many times she passed that crossing.

Adding to Mr. Giulietti’s comments, Metro-North spokesperson Marjorie Anders said:

On our New Haven main Line, where there are no grade crossings, there are still many incidents with overheight vehicles striking the bridges that carry the tracks. On the Hudson Line, one of our 100+ year-old historical stations had a gorgeous pedestrian walkway into the station – it was completely destroyed by a dump truck striking it. This is clearly a complex problem that will not just have one solution. But if we only look at the grade crossings themselves, we’re missing an important part of the equation – driver distraction.

Anders’ point is a good one – even the NTSB has spent a good amount of time talking about driver distraction in transportation recently, holding a round-table discussion called “Disconnect from Deadly Distractions,” which was live-tweeted by the NTSB’s twitter account.

Note: The Hudson Line station Ms. Anders mentioned where the pedestrian crossing was destroyed was Ardsley-on-Hudson.

President Giulietti made sure to add one more note on the subject:

If for some reason you do happen to get stuck on the railroad tracks, each crossing has a sign with a telephone number and a description of the location. If you call that number and report a vehicle stuck, we can halt trains on the line and prevent a dangerous incident from occurring.

We were lucky enough to capture a video of one of the new hirees working on the Harlem Line, at the Cleveland Street crossing in Valhalla. The town of Mount Pleasant has recently revealed that they would like to close this crossing, to the detriment of the people that live in the neighborhood just over the tracks.

Hopefully such measures will capture the attention of the many drivers that make poor decisions around railroad tracks every day.